HOW IT BEGAN
on A very EARLY
Stanford
Morning

What came after a year of feeling off? A drink that finally felt just right.

we made a drink FOR THE

DO-IT-ALL GENERATION.

the ones WHO DO...

Three ladies celebrate on a bed and near it, they seem to be having a good time while chat and have fun.

mindful
mornings

Like what?

A lady drinks from a Goldi Locks can that is served to her.

late night
fun

Like what?

because balance

Tastes better

tastes

better

How it all began

I didn’t set out to build a beverage company. I just wanted to feel like myself again.

‍
 After a year-long health crash, a plant-based obsession, and one very unusual class project—Goldilocks was born.

A lady wearing a mask stares at the camera.

march 2020

Rock Bottom

COVID wrecked me for nearly a year. I had to rethink what I was putting into my body—and what it was putting me through.

A lady happily cooks something on a stove.

early 2021

Total Reset

I went all in on healing. Plant-based. Anti-inflammatory. Food became medicine and my obsession.

A group of friends toast drinks around a table.

late 2023

Wait, But Cocktails?

I missed the fun of cocktails, but not the hidden additives, sugar, or the way it made me feel. There had to be something else.

Two friends hold a cup of what's likely the first versions of Goldi Locks and smile at the camera.

early 2024

Dorm Room to Drink Line

It started as a Stanford class project. My dorm room became a test kitchen. Classmates lined up in the rain for samples. I realized it wasn't just my problem--it was ours.

A hand holds a can of Goldi Locks, the skies behind it - it's a sunny day.

Now

Launch Mode

We're canning the drinks our generation deserves. No junk. No sugar bombs. Just bold, intentional ingredients we’re genuinely excited about. See you soon.

You've got range. So should your drink

You track your workouts, your sleep, your calendar—and still leave space for chaos. You’re building a life that's yours. Your drink should keep up.  

‍

That’s why we made Goldilocks. No hidden sugar. No weird extras. Just bold, thoughtful ingredients you can get excited about.

‍

We didn’t reinvent drinking. We just stopped settling.  

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What started as a class project turned into something I get to share—with people living as intentionally as it was made.   

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Thanks for being here. I'm so glad we get to build this together.

Erin

The Just Right Blend For You

Every drink has our just right blend, made of ingredients that have been around the block and still get invited back.

We’re not for everyone. just the ones who want it all.

We’re not for everyone. just
the ones who want it all.

Get on the list for first drops, pop-ups, and other smart ideas that sound better after 10pm.

Welcome to the group chat. We’ll be in touch.

A group of ladies celebrate, dance and hold cans of Goldi Locks.