Privacy Policy

1. information we collect

We collect personal information that you voluntarily provide, including:

• Contact details: your name, email address, and ZIP code (e.g., when you request Goldilocks near you or sign up for updates).
• Communication data: if you reach out with a question, idea, or fan mail.

We also collect some information automatically: when you visit the Site, we and our analytics and advertising partners may collect your device type, browser, IP address, referring page, and the pages and products you view.

2. how we use your Information

We use your info to:

• Send you updates (only if you opt in).
• Track general demand (so we know where to stock the good stuff).
• Improve how we communicate with our growing community.

We do not sell your personal information.

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3. cookies and tracking

We use cookies and tracking pixels to understand how people use our Site, to measure whether our ads are working, and to show you Goldilocks ads on other platforms. These include Klaviyo (our email list and signup forms), Google Analytics via Google Tag Manager (general site analytics), Shopify (our cart and checkout), and the Meta Pixel and Meta's Conversions API, which tell Facebook and Instagram which pages you viewed, what you added to your cart, and what you purchased, so we can measure and improve our ads.

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To help match your activity to your Meta account, your email address may be shared with Meta in hashed form—scrambled so it can't be read directly. You can disconnect this activity from your Facebook or Instagram account at any time through Meta's Off-Facebook Activity settings. We may also collect approximate location data (like your ZIP code), but not your exact geolocation.

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You can manage cookies through the consent banner on our Site, or turn them off in your browser settings.

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4. data sharing

We share your info with trusted service providers who help us run this Site, our store, and our email list—including Shopify (store and checkout), Klaviyo (email), and Google (analytics).

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We also share limited information about your activity on our Site with Meta (Facebook and Instagram) so we can measure and target our advertising. Under California law, this kind of sharing for cross-context behavioral advertising may be considered a “sale” or “share” of personal information. We do not sell your personal information for money. To opt out, use the consent banner on our Site or email hello@drinkgoldilocks.com.

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We may also share your info:

• If required by law
• To protect our rights or those of others
• In the event of a business transfer (like a merger or acquisition)

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5. data retention & Security

We retain your personal data only as long as needed—for example, to stay in touch or comply with legal obligations.


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We take reasonable steps to protect your information and to keep your data safe and secure.

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6. Your Rights

You can:

• Access, correct, or delete the info we have about you
• Unsubscribe from marketing emails at any time
• Contact us if you want to exercise any rights under GDPR or CCPA

To do any of the above, reach out at hello@drinkgoldilocks.com.

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7. Children’s privacy

Goldilocks is an alcoholic beverage brand intended only for individuals 21 years of age or older. We do not knowingly collect personal information from anyone under 21.

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8. Changes to this policy

We may update this policy occasionally to reflect changes in our practices or to comply with legal stuff. Updates will be posted here with a new “Effective Date.”

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9. International Users

Our site is hosted in the U.S. and intended for U.S. residents. If you access it from another country, be aware that your data may be transferred to, stored, and processed in the United States.

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10. Contact Us

Have a privacy question? We got you.


Email: hello@drinkgoldilocks.com


Goldilocks is based in the U.S.